Updated March 17th 2004,
a pain in the ass to say, yet we're all saying it. The internet, or
more correctly, the Web, is revolutionising our lives. We're all going
there. Well, those of us who are not pensioners, or just too poor
to own a computer. The banks are encouraging people to do online banking.
They hate seeing their customers of course. They just want their money.
Most TV News programmes suggest that you go to their website to do
a poll, make a comment, or read details of their show. If you're old
or poor, forget it. How long before the only way to pay a bill or
access your bank account, is via the internet?
big corporations love it. They want to be able to get money from their
customers without actually having to communicate with them. When the
traditional media hits back with stories that nasty folk are creating
pretend bank websites and getting information like account numbers
from their customers, the banks hate it. They're onto a good gig,
and they don't want anyone fucking it up.
It's a bit like when phone banking started 12 years
ago, the same problems cropped up. Old people without tone phones
could not use the service. The banks started closing their regional
banks in small towns (which are inhabited by mostly old folks), thus
making it impossible for these poor people to access their money.
I hate the banks. In Australia when the banks release their profits
each year, they're almost embarassed at how large they are. It's disgusting.
Don't get me wrong. I don't mind the concept of having a successful
business. But not at the price of the weakest people in our society.
You know back in 1996 when the internet started taking off, large
corporations spent billions building the framework of the net, such
as SSL security so people could submit their credit cards online.
They also bought massive servers. It cost billions. But people are
not biting the carrot. The ONLY industry actually making money on
the net, are the sex sites. The big companies are pissed off. All
that investment and people still want to actually "feel"
that bit of furniture before they buy it.
best thing about the internet (or the web). Hang on, let me explain
this. The internet is the actual framework. The computers, the servers,
the wires, the actual physical infrastructure. The web sits on the
internet. The web is the software, the browsers, that kind of thing.
Anyway, as I was saying, the best thing about the web for me anyhow,
is sound and vision. It is so fantastic to be able to listen to live
radio anywhere in the world. At the moment my favourite station happens
to hail from Kenya! How cool is that? I also regularly watch South
African TV (SATV). They're "live" 24/7. So is vatican
TV, but that's a tad boring!
to peer software such as Kazaa are pissing the record companies off.
The music industry is now imprinting .MP3's with code to stop piracy
of music. I don't understand exactly how they're doing that, but they
will succeed eventually. Big business runs the world, and we're not
going to get a chance to get them back (well, at least not for long
- Kazaa's days are numbered.) Kazaa is actually owned by Australia's
Sharman Networks. Their head office in North Sydney was ambushed by
the cops recently!
The new medium of the web means that we can now hear and see broadcast
organisations anywhere. For people in radio (as most of the viewers
to this website are) this is incredible. It's an extended way to enjoy
our business. But the advent of audio and video on the net means that
radio is becoming more homoginised. The "local" feel of
radio will be very threatened. Internet radio is booming in terms
of the fact that there are thousands of internet stations. However
they are not making money - YET! A classic example of an "early-adopter"
in internet broadcasting would be Andy Ruane, who is a pioneer with
website. He broadcasts TV News every 15 minutes to the web. It's a
couragious move, but he will be there when the masses can afford cable
modem access. I wish him the best. I used to work for him on Southside
radio back in 1980.
So where's it all going? Well, I for one reckon that once we're all
on cable, the sky's the limit. I already listen to more internet radio
than local radio. Local radio will have to find new ways to advertise,
because the internet's radio advertising will be mostly visual (banners)
which are a lot less intruding than audio advertising. One thing is
for sure, we, the consumers, will gain. But if you're a broadcaster,
watch out! You may end up on the net!
comments on this story? Write on our messageboard!
previous radiohome pages:
12: OZ MEDIA - YOU HAVE TO BE AUSSIE, EH, MATE!
11: REALITY BITES!ARCHIVE
11: REALITY BITES!
ARCHIVE 10: LETS NOT CRY OVER SPILT MILK - OR SHOULD WE?
ARCHIVE 9: Q10 WHO?
ARCHIVE 8:FREE RADIO CANNOT
DIE. JAMES JOYCE NEVER DID!
7: IT'S ALL ABOUT QUALITY MY FRIENDS!
ARCHIVE 6: COMREG CLOSES
PIRATES IN DUBLIN
5: MURDOCH: DON'T TOUCH THAT DIAL
4: FALLING INTO THE PAST!
ARCHIVE 3:-PETER MADISON
ARCHIVE 2: PRE-SUPERPIRATES
1: BROADCASTING TO THE WORLD
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